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Allison Whitmarsh is a former Huddersfield former school dinner lady who started baking cakes in her kitchen oven for one customer in 2008. She left school at 16 and worked for a number of food manufacturing companies before starting a family. At 40 she took a Hospitality Management degree where she developed her concept for a unique, distinctive and innovative bakery business. She now supplies "ProperMaid" products worldwide. In 2012 she appeared on the BBCs Dragons Den programme and now has entrepreneur Deborah Meaden as a stakeholder in her business.